Start building something beyond your wages
Goodbye Poor Hello Rich started as my challenge, my show and my channel, and now I'm turning it into something you can actually join. It's for ordinary working people in the UK who want to earn something on the side, learn how to do it properly, and have had more than enough of being told it's easy.
About five minutes. Ten questions, be as honest as possible, and your results land in your inbox.
Who it's for
It's for people feeling like I did. You've had enough. The straw has broken the camel's back. It's a tipping point in your life, knowing that no one is coming. The weekly shop has got ridiculous in cost. A summer holiday a year will take you 2 years to pay back. You work every hour under the sun to give a better life, missing your children having their best lives because of your sacrifice. Your weekend off work is usually over around Sunday lunchtime because you're already dreading Monday.
But at the same time, you've got a very healthy suspicion of people like me making money online. Plenty of you won't want to go anywhere near a camera, and that's fine, because reselling and Amazon FBA don't need one.
It isn't for anyone after a get rich quick scheme, because get rich quick is straight up waffle and you've got more chance winning the Omaze house. And it's not for anyone who wants to pay a subscription and then sit back. Being skint is exactly why a lot of people will join, and that's fine, but you will have to put the work in.
What it is
There isn't one opportunity that suits everybody, and I'd be lying to you if I said there was. So the whole thing is built around finding the one that suits you, learning how to do it properly, and taking a first practical step without spending money you can't afford to lose.
The honest promise
I'll be straight with you about what something takes, what it costs and how long it's likely to be before it pays you back. I'll tell you what's ready and what's still being built. What I won't do is promise you a figure, because anybody who does is guessing. I'm really hoping to be the guy that proves to you that not everyone making money online is a guru or purely out for your money. I truly want to give you the same opportunity that I had in 2022, only with much more help and support.
How it works
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Do the Opportunity Finder
It's free. Ten questions about your time, the money you could start with, what you've got lying around the house and how you feel about being on camera. If you've got £100 and can't afford to lose it, it won't be nudging you into some sort of stock-buying spree you can't afford.
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Pick a path
Don't worry. I'm not your careers adviser from 1996. I'm not going to throw out a million career choices. This is going to be one or two options to make money online that fit your life right now, and the reasons why. Each one comes with a first step you can take this week, and none of those first steps ask you to spend anything.
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Join the Goodbye Poor Hello Rich programme
£29.99 a month.
£29.99 a month is an introductory rate for founding members. Join from the waiting list and that price is locked in for as long as you stay a member.
The classrooms, the community, the tools and one live session with me every month. Four classrooms are open from day one, led by Amazon FBA, alongside reselling on eBay and Vinted, content creation and affiliate marketing. Reselling starts with things you already own on platforms you're likely to already know. Time to take them seriously and build your funds towards FBA. Every member also gets the foundations: business planning, branding and storytelling. The programme opens on 1 January 2027.
Because you'd be joining at the start, you get the programme while it's still being built. More pathways will follow as members ask for them, and I'll always tell you what's ready and what's coming.
What's inside
Four classrooms open the day the doors open, plus the foundations every member gets, whichever path they pick. The Finder tells you which one or two to start with.
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Amazon FBA
The lead classroom and the biggest part of what we do. It's where my own challenge started, it's a proper business with a lot of opportunity in it, and you can get going with around £500, not the thousands people assume.
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Reselling on eBay and Vinted
Start with what's already in your house and learn photos, pricing, postage and what people will actually pay. It's the cheapest way in and the on-ramp to FBA: build your pot up to £500, then take the next step.
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Content creation
Building an audience that knows and trusts you. Voiceovers, screen recordings or just your hands on camera all count, so you never have to show your face if you don't want to.
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Affiliate marketing
Affiliate marketing is promoting other people's products and earning a commission when somebody buys through you, and you never have to buy or store any stock. It's more widely available than most people think. TikTok Shop is where you'll see it most at the moment, it's growing on YouTube through YouTube Shopping, and there's Amazon Associates and general UGC work too, where brands pay you to make content about their products. The programme covers all of them.
The foundations, for every member
Business planning, branding and storytelling. They're the bits most people skip, and they're what turn a few sales into something that actually feels like a business.
What you won't get
- Passive income. It isn't a thing, so there's none on offer here.
- Guaranteed earnings, or screenshots of other people's bank balances.
- An expensive upsell waiting for you the minute you join.
- Personalised financial, tax or legal advice. I'm not a financial adviser.
- A personal reply from me to every single question. I can't promise that, which is why the lessons are written so you can make progress on your own, with the community around you.
About Des
If you don't know me, my name's Des. I'm a working class boy from a council estate in Brighton, working since I was 16 while going to college and university. Former police constable, then detective and then civil servant. In 2022 I was 42, with a job, a family and a mortgage that was going up, up, up after the mini-budget, and I'd started to realise that working harder doing more of what I was already doing wasn't going to change very much. I realised no one was coming to save us and things were only getting worse.
So I set myself a challenge, in public, to turn £200 into £100,000, alongside the day job and with no business background at all. I hit it in 21 and a half months. Since then my wife and I have turned this into our full time jobs and we live a life we could never have achieved in our old jobs. That's my story, and nobody is promising you the same.
Since then I've taught thousands of people through my courses and communities, and I'm still only a few steps ahead of most of them. I know what it feels like to start again in your forties. Every Sunday on The Replay I'm going back through my own start, the £200 challenge, month by month in public, if you fancy following along.
Start with the Finder
It's free, it takes about five minutes, and it'll tell you honestly which paths suit you and which ones don't.